If you are anything like me, you HATE losing money. I am the type of person where I will drive across town so I can use the ATM that doesn’t charge me a fee. I am not talking about fees here, but I am speaking about OPPORTUNITY COST.
How many people come to your website and do nothing?
What do people do when they come to your website?
Does your website do anything besides providing information?
There are so many tools out there when it comes to your website it is overwhelming. I have met with about 400 business owners over the past three years, and I was surprised how few were set up as a tool to grow their business. Most of them were just static internet billboards that left turning a potential new customer into a paying customer up to chance.
Here are five reasons that you might be losing money because of your current website:
- It is only providing information.
Information is great, and it is certainly part of the buying process, however, many of the sites that I have visited word vomit all over me when I get to the first page. It is INFORMATION OVERLOAD!!!
You should think of your website as half tour guide and half your best salesperson (more on this later). It should guide people to the information that they want and are seeking for.
Think about your website as your part of the conversation with the person on the other side of the screen.
How would you feel if the first time you met someone that took 30 minutes telling you everything they know without asking anything about you? They would probably end up on that list of “I’d be happy not talking to them again.”
- You aren’t making it easy on them.
If people have to work to get to where they want to go on your site, then you may be losing them 7 seconds in. It has gotten to the point that if they have to pinch out on the screen that they are hitting the back button and heading to your more “mobile friendly” competitor.
- It is not acting like your best salesperson.
Most likely you are the best salesperson for your business if you are the owner, but is your website following suit?
Is it presenting solutions to your potential customers as they understand them?
Is it figuring out how your website visitor came to you?
Is it asking the right questions and collecting as much information as possible to help you follow up?
Is it helping people buy or is it just trying to sell them something?
Does it assist the potential customer to help them know, like, and trust you?
Does it follow up with the potential customer after they leave?
- They can’t find you.
This topic gets talked about a lot on the internet, but being found can be a hard thing in today’s busy online world. Most people know that being in the top 3 on Google is where they need to be.
Are you there?
Are you thinking like your customer when they are Googling your business?
Have you asked your customers what they type in when they are trying to find your services?
- Your site isn’t helping them know, like, and trust you.
We all know that if we do not know, like and trust someone that we WILL NOT BUY FROM THEM.
Does your site build trust?
Does it position you as someone that they would like to meet?
I know that these five things may have never been brought up to you in the past when people talk about building a website. A website should be one of, if not the most, powerful marketing tool in your toolbox, but most people trust it to a DIY site or a computer programmer. Those are great options because they usually help solve parts of problem 4 and 2, but where the rubber meets the road is having the whole package.